We are not doing our jobs if we do not make a difference.  We promise our clients a level of loyalty, dedication and enthusiasm that we believe is unparalleled in this industry and we pride ourselves on building strong relationships that are built on honesty and trust. Our role is to help our clients to innovate and we do this by thrashing out ideas, market research and, as a third party, offering a different perspective.

Whilst not claiming anyone else’s success, the greatest illustration of our achievements has been those of our clients.

Communication Strategy /Marketing and Key Messaging

A strong strategy and clear messages are invaluable to any business. We will help you understand how you fit in the market.  Where you are compared to where you want to be and help you hone in and pin down your key messages and USPs.

We also advise on how to best undertake your wider marketing – both internally and externally to your target audience. PR and Marketing work best working hand in hand, we advise how to achieve this.

Media Relations

It is important to engage with the media in a way that is consistent, focused and memorable. There is no stronger endorsement than third party endorsement, we have extremely strong relationships with the trade and national press and treat them as clients too which means we get opportunities that others don’t for our clients.  Understanding each journalist, magazine, paper and how they operate is key to getting airspace. We will write, edit and place press releases and articles. Seek interview opportunities and help you build a direct relationship with the press.

Media/Presentation Training

Not enough organisations spend enough time understanding what makes the press, and their target audience, tick.  Not enough organisations give enough attention to how their staff are presenting the business to the wider market.  A third party perspective on how you are coming across/your messaging in a risk free environment can be key to your future business development as well as giving confidence.

We design bespoke training programmes for each client depending on their own unique issues and objectives.

Crisis Management

We can help you tackle any sensitive situation by looking at the problem objectively and considering the potential impact across all types of audience - peer, press and clients.   Practicing and ironing out key messages in a risk free environment. We will also research any other organisations that may have gone through a similar issue - how they dealt with it, how the market perceived it. 

In particular we have been involved in a number of confidential projects with pension funds that are, typically, going through a period of change, such as closing their DB scheme to future accrual. By appointing us, pension funds can feel some security through us helping them to establish their key messages, preparing media statements, Q&As and dealing with the press should the story break.

Event Management

Your own hosted event should reflect who you are and how you want the market to perceive you.  From press one-to-ones to drink receptions, seminars and conferences for up to 150 people, we can take care of the full A-Z of event management and make sure the right impact is made.

Awards/Conferences

The industry calendar is full of a variety of different events throughout the year. This can be overwhelming and confusing.  We will consult on those where your organisation should have a presence – whether that is through simply attending as a delegate, exhibiting or speaking.  For awards, we can also manage the entire process for you – including writing your submission, and advise on whether you should be attending.

Websites

Typically, if someone wants to find out more about you the first thing they will do is visit your website – aside from making sure everything is always factually correct and up to date, you should also consider whether the style and content is truly reflective of who you are and how you want people to perceive you.  We can come up with concept and original text or work with you to edit/’freshen up’ existing text.
Websites can also work much harder for organisations than ‘just’ sitting on the net. We will advise how your marketing can help your website to work harder for you and increase the flow of traffic.

Marketing Materials

Turgid packs and presentations can be found anywhere.  We help our clients make theirs stand out with bespoke design and editing. We advise strategically on how they should be targeted and then advise on design as well as writing/editing any text.